UGG Australia

BYRON BAY, AUSTRALIA

The roots of UGG Australia can be traced back to the sandy beaches of Byron Bay, where Australian surfers began wearing sheepskin footwear for warmth between sessions. Located on the eastern edge of the Australian continent, Byron Bay carves out a crescent of clear blue water that is separated into wonderful natural surf breaks with names like The Pass, Wategos, and Cosy Corner. In the late 1960’s and early 70’s surfers first discovered these breaks and came in small bands to ride the unique waves. They would stay for weeks on end, and during these stays, many looked for ways to keep their feet warm and dry. Because of an abundance of sheepskin in Australia, the surfers often turned to hand-made basic sheepskin "footies" for natural warmth, comfort and to wick away moisture. It was here that the foundation was laid for a brand that would later become a worldwide phenomenon.

THE LOVE IS GLOBAL,EUROPE + ASIA

When the New York fashion community notices your brand, the world soon follows. The widespread love for UGG extended to Europe in the mid-2000’s along with the stylish casual movement and demand for premium casual fashion. UGG boots and shoes were now seen walking the streets of London, Paris and Amsterdam with regularity. To meet the rising demand from new fans, UGG opened flagship stores in the UK and an additional location in Moscow. As the love spread farther East, concept stores were opened in Beijing, Shanghai and Tokyo. UGG Australia is now an international brand that is loved by all. This love is a result of a magical combination of the amazing functional benefits of sheepskin and the heightened emotional feeling you get when you slip them on your feet. In short, you just feel better all over when you wear UGG boots and shoes. In 2011, UGG will go back to its roots and focus on bringing the active men that brought the brand to life back with new styles allowing them to love the brand again as well. Partnering with Super Bowl champion and NFL MVP Tom Brady, UGG will invite even more men to feel the love the rest of the world knows so well. UGG will also step into the world of high fashion with UGG Collection. The UGG Collection fuses the timeless craft of Italian shoemaking with the reliable magic of sheepskin, bringing the luxurious feel of UGG to high end fashion. As the love for UGG continues to spread across the world, we have continued to offer new and unexpected ways to experience the brand. The UGG journey continues on and the love for UGG continues to spread.