VANS

For my chosen blog post, I decided to post about VANS, one of the most well known shoe companies internationally. On March 16, 1965, in California, brothers Paul & James Van Doren and two other partners opened up their first store. The Van Doren Rubber Company was unique in that it manufactured shoes and sold them directly to the public. The shoes would be designed and ready to pick up the next day. Although most known for their role in 'Skate' shoes and popular culture, they are also contracted to make canvas and rubber mukluks for the US Defense and US Air Force. n 1975, the Vans #95, known today as the Era was designed by Tony Alva and Stacy Peralta. With a padded collar and different color combinations the Era became the shoe of choice for a generation of skateboarders. In 1979, Vans introduced the #44 shoe, and with the help of skateboarders and BMX riders the Vans Slip-On became extremely popular across Southern Californai. . Since VANS has expanded to one of the biggest target markets in the world, the 'Vans: Off The Wall' campaign sponsors both major music events such as VANS : Warped tour and sporting events such as VANS: Relentless Nass festival. The reason I have chosen VANS is because not only is it a common name within the fashion industry but also has played a large role in youth culture/ inspired fashion since the early 60s.