TOMS Shoes.

One for One: The campaign set up by Blake Mycoskie in 2006, founder of TOMS to provide the children in Argentina with a pair of shoes. In his travels he realised what an impact lack of footwear had on these children. Schools wouldn't allow children in barefoot, diseases were common and cuts and sores became infected quickly. He designed TOMS around the principles that they are comfy, lightweight, durable and low cost. The campaign began in 2006, where when sombody buys a pair of TOMS shoes, another pair are directly donated to a child in need. and by September 2010 over 1,000,000 shoes had been donated.

As a design concept, the shoes are ever evolving. New designs, patterns and styles of shoe are occuring more and more often; the brand becoming increasingly popular.